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Google Analytics lets you measure your advertising ROI as well as track your Flash, video, and social networking sites and applications

Google AdSense allows websites to earn money by using a Google display tool on the website to host third-party ads that are relevant to their audience.

When you use the Matomo (Piwik) JavaScript Tracker Matomo will by default track the following information: User IP address (see also: IP anonymisation), Optional User ID, Date and time of the request, Title of the page being viewed (Page Title), URL of the page being viewed (Page URL), URL of the page that was viewed prior to the current page (Referrer URL), Screen resolution being used, Time in local user’s timezone, Files that were clicked and downloaded (Download), Links to an outside domain that were clicked (Outlink), Pages generation time (the time it takes for webpages to be generated by the webserver and then downloaded by the user: Page speed), Location of the user: country, region, city, approximate latitude and longitude (Geolocation), Main Language of the browser being used (Accept-Language header), User Agent of the browser being used (User-Agent header).

Google Fonts is a font embedding service library. Google Fonts are stored on Google\'s CDN. The Google Fonts API is designed to limit the collection, storage, and use of end-user data to only what is needed to serve fonts efficiently. Use of Google Fonts API is unauthenticated. No cookies are sent by website visitors to the Google Fonts API. Requests to the Google Fonts API are made to resource-specific domains, such as fonts.googleapis.com or fonts.gstatic.com. This means your font requests are separate from and don\'t contain any credentials you send to google.com while using other Google services that are authenticated, such as Gmail.

to store and track visitor journeys through the site and classifies them into groups.

to store and track visits across websites.

to store number of service requests.

to store and count pageviews.

to Provide parameters to URLs to identify the campaigns that refer traffic.

to Provide parameters to URLs to identify the campaigns that refer traffic.

Thrown when a redirect experiment is running. Stores the experiment ID, variation ID, and referral source to the redirected page.

Retains the last query parameter utm_campaign.

Used for campaigns linked to Google Ads Criteria IDs.

Used for campaigns associated with Google Ads ad group IDs.

Used for campaigns linked to Google Ads Campaign IDs.

Used for campaigns that are linked to Google Ads customer IDs.

Determines when the experiment in which the user participated expires.

Determines if the user took part in the experiment.

Stores data about a visitor level custom variable. Thrown when a developer uses the _setCustomVar method with a visitor-level custom variable. Also used by the _setVar method, which is no longer supported. Updated every time data is sent to Google Analytics.

Stores information about the source of traffic or campaign, allowing you to understand where the user came to the site from. Generated when the library is run and updated every time data is submitted to Google Analytics.

Not used in ga.js. Installed for interoperability with urchin.js. Previously worked in conjunction with the __utmb cookie to determine whether a user should start a new session or visit.

Used to define new sessions / visits. Thrown when the JavaScript library is executed if there are no existing __utmb cookies. Updated every time data is sent to Google Analytics.

Limits the frequency of requests.

Allows you to distinguish between users and sessions. Thrown when the JavaScript library is executed, if there are no existing __utma cookies. Updated every time data is sent to Google Analytics.

Contains a token that can be used to get the Client-ID from the AMP service. Other possible values: disabling the function, active request, or an error in obtaining the Client-ID from the AMP service.

Allows you to differentiate between users.

to provide ad delivery or retargeting.

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to store a unique user ID.

to store a unique session ID.

to provide fraud prevention.

to store and count pageviews.

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