Privacy Notice

(Updated: April 15, 2024)

Who we are

Our website address is: https://www.gfogaming.com/.

The website is managed by Guangzhou Duli Electronic Products Co., Ltd., with Business License Number: 91440101MA5AA6YN08, located at Room 603, No. 123 Jiefang South Road, Yuexiu District, Guangzhou.

What are the key points of this notice?

The key points of this notice that you should know are:

  • The controller for your personal information is the entity listed in the “How can you contact us?” section below.
  • We collect personal information primarily to market our products to you, enable you to make purchases on our websites, and provide you with product and customer service support.
  • We use third-party service providers to help us maintain and protect our website, accept payments, deliver products to you, send marketing communications, and tailor our site to your interests.
  • You have rights over how the information we collect about you is used. For example, you can opt-out of marketing communications at any time. You can also request access to the information we hold about you or request that we delete that information in some cases.

What is the scope of this notice?

This notice explains how we use personal information—information related to an identifiable individual. It also explains how we use non-personal information—information not related to an identifiable individual.

This notice applies to the website on which it is posted. It also applies to interactions with GFOGAMING Brands via other channels, such as when you contact our customer support team, when you use our mobile apps, or when we communicate with you on third party platforms like Facebook, Twitter, Twitch, Discord, Instagram, or YouTube. This notice does not apply to GFOGAMING Brands websites with different privacy notices or to the practices of third-party websites and platforms.

What information do we collect from you?

We collect and process your information when you interact with our websites, interact with our social media accounts, purchase our products, use our internet-connected devices and mobile apps, contact our customer service employees, or interact with our company in another manner. The information we collect includes:

  • Your name, username, and password;
  • Your personal or business address, company name, email address, and phone number;
  • Your industry sector;
  • Your payment and delivery information, including billing and delivery address;
  • Your order history;
  • The product ID of the product you purchase;
  • Customer support chat logs, emails, and call recordings;
  • Your marketing preferences;
  • Photos, videos, or other files that you submit to us or that are taken at events;
  • Your interactions with our website, services, apps, programs, or other websites, such as products viewed, search history, clicked advertisements, IP address, date and time of visit, device used, browser used, and app usage;
  • Demographics information, such as gender and age;
  • Inferences drawn from the information above, such as your product preferences and interests (sensitive personal information is not used);
  • For business customers in the United States, we collect social security number and related tax information solely to provide annual tax forms and documents related to tax exemption status;
  • For business customers in the United States, we collect social security number and related tax information solely to provide annual tax forms and documents related to tax exemption status;

What technologies do we use to collect information?

Beyond information that you actively provide to us, we also collect information passively via various technologies.

Cookies

Cookies are small text files that websites save on our local device when you visit a site. We use cookies for a variety of purposes, such as remembering site preferences, creating a record of a visitor’s online activity, or identifying what parts of a site are visited most often. Additional details are available in this site’s Cookie Notice.

Pixel Tags

Pixel tags are tiny graphic images (also known as web beacons, action tags, or transparent GIF files). We use pixel tags to:

  • Tell us which parts of the website you have visited and to measure the effectiveness of any searches you may perform;
  • Send you email messages in a format you can read and let us know when you have opened a message from us and whether you click on the links contained in the message;
  • Together with our ad marketing partners, track your interaction with online advertising, measure the performance of a marketing effort, and for targeted advertising.

File Metadata

If you submit a digital photo or other file to us, it may contain metadata or precise geolocation. If you do not want to share this data, you should delete the data before sharing it with us.

Embedded Links

Certain links in our emails and third-party websites may include tracking information embedded in the link. This tracking is accomplished via a redirection system that allows us to understand whether you clicked on the link and how the link is being used. In some cases, this non-personal information can be combined with personal information we have about you to improve our services and marketing campaigns.

What information do we collect from third parties?

In addition to information that we collect from you, we also collect information from third parties.

Business Lists

To support our marketing efforts, we sometimes collect from marketing providers lists of businesses that may be interested in our products, where permitted by local law. We use these lists to send marketing communications to relevant businesses. We also use these lists to append additional information to our existing customer lists or to ensure the accuracy of our existing customer lists. These lists can include any of the information mentioned above in the “What information do we collect from you?” section above.

Social Media Platforms

When you log into social media platforms from this website, public information such as your username is shared with the social media platform, which may then in turn provide that information to us. We also use social media platforms to provide targeted advertising.

Marketing Affiliates

We sometimes work with marketing affiliates and providers under what is commonly called “affiliate marketing.” Affiliate marketing allows us to identify when individuals click a link or ad on a marketing partner’s website and then subsequently make a purchase on our site. We then provide the marketing partner a commission for the sales it generates. We do not disclose your personal information with the marketing affiliate, however. Affiliate marketing is achieved using the technologies in mentioned in the “What technologies do we use to collect information?” section.

How do we use your information?

We use your information for the following purposes:

(1) In order to fulfil a contract or to take steps in connection with a contract, including:

  • Verifying your identity;
  • Processing payments;
  • Communicating with you;
  • Providing warranty coverage and product registration;
  • Providing customer service;
  • Arranging the delivery of products;
  • Providing promotional or sweepstakes rewards.

(2) In order to conduct our business and to pursue our legitimate business interests, including:

  • Protecting and improving our services and websites, such as using analytics to better understand how our websites are used;
  • Enhancing our products, applications, or services;
  • Preventing malicious activity, security breaches, fraud, and other criminal activity;
  • Providing generalized and targeted marketing and advertisements;
  • Providing direct marketing materials regarding our products and services, subject to applicable law;
  • Personalizing our website or products for you;
  • Providing mobile app or program functionality;
  • Managing your marketing preferences;
  • Responding to feedback, complaints, or reviews of our products, services, or websites;
  • Posting content provided by you, such as product reviews or social media posts;
  • Promoting our business via industry events, tradeshows, and other events;
  • Managing our financial processes and reporting;
  • Coordinating product recalls;
  • Providing requested product or material samples;
  • Inviting you to participate in marketing research or surveys;
  • Pursuing and defending legal claims, as well as ensuring compliance with relevant laws.

(3) If you give your consent, we use your personal information for the following purposes:

  • Providing direct marketing materials regarding our products and services, subject to applicable law;
  • Any additional purposes—we will ask for your consent at the time of collection.

(4) For legally required purposes, including in response to lawful requests by regulatory, civil or criminal authorities.

(5) We do not use sensitive personal information for any purposes other than providing the tax forms as described above.

With whom do we share your information?

We share the categories of information in the “What information do we collect from you?” “What technologies do we use to collect information?” and “What information do we collect from third parties?” sections above with various entities around the world, including some in countries that have privacy laws that may differ from those where you are located.

For all transfers, we ensure there are suitable safeguards, such as a legal adequacy decision, standard contractual clauses, binding corporate rules, and privacy certifications. Details are available upon request.

GFOGAMING Company

We may transfer your personal information to other department in the GFOGAMING company in order to process orders, for shipping, or for other marketing activities.

Service Providers

We will also transfer the personal information described above to service providers, who will process information on behalf of GFOGAMING Brands for the above-described purposes. These processors include providers of website hosting and maintenance, marketing database hosting, call center operation, consumer engagement, advertising, shipping, and logistics services.

Advertising Networks

We advertise on third-party websites and platforms, and we may also show third party advertisements on our websites. We and our vendors use the information described in the “What technologies do we use to collect information?” section above to target advertising based on your online activity, including past visits to our sites or third-party sites.

Social Media Platforms

At various places on our websites we have implemented social network/ social media features. These features include:

  • “Like” or “Share” buttons on our websites or emails;
  • Embedded content, such as videos.

The providers of the features above may use embedded content to identify you, the source of a visit, and how you use our website.

When you use the like, follow, or connect social media functions, these functions communicate the URL of the respective website to the social network you have selected. A number of social media networks then immediately supplement the link with an excerpt of the content provided by our website. With most social networks, you are asked for confirmation before this is saved or forwarded.

We have integrated social media tools from social media providers such as: Facebook™, Twitter™, YouTube™, LinkedIn™, and Instagram™.

Please note that we do not have control of how these entities deal with the information you share with them and whether this information is made available to others. We recommend that you read their privacy policies carefully.

Legal Disclosures

We may disclose your information when required by law to do so, such as when information is subject to a subpoena or court order, or in furtherance of GFOGAMING Brands’ legal interests, such as when defending or pursuing a legal claim.

Purchaser of Our Business

If our business or a part of our business is sold or integrated into a different company, we may disclose your information to our advisors and to the advisors of the potential purchaser and will pass such information on to the new owners of the company.

What rights do you have?

You have the following rights over your personal information:

  • To opt out of marketing communications;
  • To request details regarding the processing of your personal information;
  • To request a copy of your personal information, and in some cases, have your information transferred to another company;
  • To correct or delete your personal information held by GFOGAMING company;
  • To limit the processing of your personal information;
  • To withdraw your consent, where we rely on that consent to process your information;
  • For individuals in the United States, to opt-out of the sale or sharing of your personal information or the use of your personal information for targeted advertising;
  • To object to or restrict the processing of your personal information;
  • To submit a complaint with the relevant data protection authority, depending on your location.

Exercising Rights

In order to exercise these rights, please click the Manage My Data link in the footer of this website or contact us using the information in the “How can you contact us?” section below.

You can also opt-out of marketing communications (withdraw your permission) by clicking the “Unsubscribe” link in emails or changing your preferences in your account settings.

If you would like to exercise your rights via an authorized agent, we require a signed authorization or power of attorney, which can be submitted to [email protected].

Limitations

Your rights may be limited, for example, if during the fulfillment of your request, information about another person would be disclosed or if you ask us to delete information that we are legally required to store or need to operate our business.

When submitting a request for a copy of your personal information, we require that you provide your email address, full name, address, telephone number, and date of birth. We utilize that information to verify your identity with a third-party service provider. This is done to protect your information and ensure that the right information is provided to the right person.

Complaints

If you have an unresolved privacy concern, you may also have the right to lodge a complaint with the relevant data protection authority or state attorney general, depending on your location.

How can you avoid targeted advertising?

As mentioned above, we advertise on third-party websites and platforms, and we may also show third party advertisements on our websites. We and our vendors use the information described in the “What technologies do we use to collect information?” section above to target advertising based on your online activity, including past visits to our sites or third-party sites. We also use share information with analytic vendors to better stand how visitors use our websites, engage with our emails, and interact with our company.

GFOGaming.com Mechanisms

You can opt-out of targeted advertising and analytics by rejecting non-essential cookies. You can also opt-out of targeted advertising and analytics by clicking the “Cookie Preferences,” “Do Not Sell or Share My Personal Information,” or “Your Privacy Choices” links (where present), in the footer of our websites. You can also opt-out via the similarly-named button at the top of the Cookie Notice page.

Third-Party Mechanisms

There are also certain third-party mechanisms that visitors can use to limit targeted advertising, which vary by country. Please note that these opt-out mechanisms are browser specific. If you wish to opt-out of targeted advertising across all browsers, you need visit the above websites from each browser you use. Also, please be aware that if you opt out of receiving targeted advertising, you will still be served with advertisements, but they will no longer be targeted to your interests.

Please note that we do not currently respond to “Do Not Track” signals from browsers.

For whom is this site intended?

This site is only intended for adults, and we do not knowingly collect personal information from or deliver targeted advertising to children under the age of 16.

If you are a parent or legal guardian and think your child has provided us personal information, please contact us using the information in the “How can you contact us?” section below in order to have that information deleted.

How long will you maintain my information?

We will keep your personal information for as long as needed to fulfill the purpose for which it was collected. We will also maintain your information as needed to establish compliance with our legal obligations and to ensure we continue to respect any opt-out requests.

How will you know of any updates or changes to this notice?

As laws and our business practices change, we may need to update this notice. If we make any changes to this privacy notice, we will change the “Updated” date at the top of the notice. We will also notify you of any material changes to this notice, where required by law.

State-Specific Information for California Residents

This section describes Information Practices for customers, consumers, and third parties in California and supplements the information provided in other sections of this Privacy Notice.

The terms used in this section have the meaning assigned to them under the California Consumer Privacy Act, California Privacy Rights Act, and the regulations thereunder (collectively, “California Law”).

Categories of Personal Information Collected

  • Identifiers: such as a real name, alias, company name, postal address, telephone number, unique personal identifier, online identifier, Internet Protocol address, email address, account details, credit card number, other financial information, signature, signature, and similar identifiers;
  • Commercial information: including records of personal property, products or services purchased, obtained, or considered, or other purchasing or consuming histories or tendencies;
  • Protected classifications under California or federal law: including gender and age;
  • Internet or other electronic network activity information: including, but not limited to, browsing history, search history, and information regarding a consumer’s interaction with an internet website application, or advertisement;
  • Geolocation information: such as longitude and latitude coordinates;
  • Communications: communication details (such as the content of emails, call logs, and calendar invites);
  • Audio, electronic, visual, or photographic information: including photos and videos taken at events or voluntarily shared by you;
  • Inferences: drawn from any of the information identified in this Notice to create a profile about a consumer reflecting the consumer’s preferences, characteristics, and attitudes;
  • Sensitive Personal Information: social security number (solely where required to provide tax forms).

Categories of Personal Information Collected

  • Directly from you;
  • Devices, programs, or mobile applications associated with you;
  • Advertising networks;
  • Data analytics providers;
  • Governmental entities;
  • Social media networks;
  • Dealers and GFOGAMING Brands business partners and affiliates;

Categories of Personal Information Collected

Purposes for Which Personal Information Is Collected, Sold (as Defined under California Law), or Shared for Cross-Context Behavioral Advertising

  • Verifying your identity;
  • Processing payments;
  • Communicating with you;
  • Providing warranty coverage and product registration;
  • Providing customer service;
  • Arranging the delivery of products;
  • Providing promotional or sweepstakes rewards;
  • Protecting and improving our services and websites, such as using analytics to better understand how our websites are used;
  • Enhancing our products, applications, or services;
  • Preventing malicious activity, security breaches, fraud, and other criminal activity;
  • Providing generalized and targeted marketing and advertisements;
  • Providing direct marketing materials regarding our products and services, subject to applicable law;
  • Personalizing our website or products for you;
  • Providing mobile app or program functionality;
  • Managing your marketing preferences;
  • Responding to feedback, complaints, or reviews of our products, services, or websites;
  • Posting content provided by you, such as product reviews or social media posts;
  • Promoting our business via industry events, tradeshows, and other events;
  • Managing our financial processes and reporting;
  • Coordinating product recalls;
  • Providing requested product or material samples;
  • Inviting you to participate in marketing research or surveys;
  • Pursuing and defending legal claims, as well as ensuring compliance with relevant laws.

GFOGAMING Brands does not collect or process sensitive personal information to infer characteristics about individuals. Further, GFOGAMING Brands does not knowingly sell or share for cross-context behavioral advertising the personal information of minors under the age of 16.

Retention

We retain personal information for as long as needed to achieve the business purpose for which it was collected, including to demonstrate compliance with the law and pursue or defend against legal claims.
Rights

California residents have the rights listed in the “What rights do you have?” section of this Notice.

Notice of Financial Incentive

GFOGAMING.COM offers customers various rewards, promotions, coupons, and discounts (“Rewards”). When you sign up for Rewards, via a sign-up box or by registering an account to receive Rewards, we collect your email address and the information contained in this Privacy Notice. As the offering of Rewards involves the collection of personal information, they may be interpreted as “financial incentives” under California law. The value of your personal information to us is related to the value of the free or discounted products or services that you obtain in connection with the Rewards, and it is based on the expense related to offering those free or discounted products or services. You may withdraw from participating in Rewards at any time by unsubscribing via email footers or your account’s communication preferences page. Please view the full program terms and conditions provided at the time you sign-up.

How do I contact you?

If you have concerns regarding the processing of your information, you can contact us using any of the following methods, and your concerns will be forwarded to our privacy team or data protection officer:

COMPANY NAME: GUANGZHOU DULI ELECTRONIC PRODUCTS CO., LTD.

EMAIL: [email protected]

PHONE: 86-020-83527541 

ADDRESS: ROOM 603, NO.123 JIEFAN NAN ROAD, YUEXIU DISTRICT, GUANGZHOU, GUANGDONG PROVINCE, CHINA

OFFICE HOURS: MONDAY~FRIDAY 9:00 AM~5:30 PM (PST)

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